Last Updated: October 17, 2025
I believe in transparency. This disclaimer exists not to hide behind legal protection, but to be honest about what I can and cannot promise. If you’re investing time exploring StoryBilly, you deserve clarity about how we work together and what to expect.
I offer brand strategy consulting services to small and medium-sized business owners. This includes strategic guidance, frameworks, insights, and collaborative development of your brand positioning. Everything I share—whether through blog posts, articles, consultation sessions, or service packages—represents my professional perspective on bridging the gap between operational excellence and market perception.
I am not providing legal, financial, medical, or any other licensed professional advice. While brand strategy affects business decisions, I’m not a lawyer, accountant, or financial advisor. For matters requiring licensed expertise, please consult appropriate professionals.
I cannot—and will not—guarantee specific business results, revenue increases, or market outcomes. Any consultant who promises guaranteed revenue growth is, frankly, not being honest with you.
Here’s why: Your business success depends on multiple factors beyond strategic development, including:
While I can’t control outcomes, I absolutely guarantee:
The vast majority of my clients report overall improvements after working together—but “overall improvements” means different things to different businesses, and your specific results will vary based on how you implement our jointly-developed strategies.
Brand strategy is not a “set it and forget it” solution. Following quantum mechanics principles I apply to branding, strategies require continuous observation and adjustment to maintain what I call “perception entanglement”—the alignment between your true value and market perception.
As context shifts (social trends, cultural changes, market dynamics), strategies must adapt. This is why I often continue working with clients beyond initial strategy development, serving as an “observer” who monitors results and recommends adjustments.
Bottom line: The strategy we create together is a living framework, not a static document. Its effectiveness depends on both quality implementation and periodic refinement.
From time to time, I recommend tools, resources, platforms, books, or other consultants that might benefit your business. Some of these recommendations include affiliate links or generate commissions.
My commitment to you: I only recommend solutions I’ve personally used or witnessed delivering results for my clients or myself. If I haven’t seen it work in real business contexts, I won’t suggest you invest in it.
My goal is always to provide genuine value, not to generate affiliate income. If a tool or resource serves your strategic needs, I’ll mention it—affiliate relationship or not.
The content on this website—blog posts, articles, frameworks, insights—is provided for educational and informational purposes. It represents my professional perspective based on experience working with SMB owners and my multidisciplinary approach combining Storytelling, Philosophy, and Quantum Mechanics.
While I strive for accuracy, the brand strategy landscape evolves constantly. Information may become outdated, and what works brilliantly for one business may not suit another’s specific context.
Always apply critical thinking: Consider how insights fit your unique situation before implementation.
Simply reading my website content, downloading resources, or consuming free materials does not create a formal client-consultant relationship. That relationship begins only when we’ve explicitly agreed to work together through signed agreements and mutual commitment.
This website may link to other consultants, tools, platforms, or resources. These recommendations reflect my professional judgment at the time of writing, but I cannot control or guarantee:
When you click external links, you’re leaving StoryBilly’s website. Please review the terms and privacy policies of any third-party sites you visit.
To the fullest extent permitted by law, StoryBilly and I (Vasileios “Billy” Panagopoulos) shall not be liable for any indirect, incidental, consequential, or punitive damages arising from:
In plain language: I provide strategic guidance in good faith, but you make your own business decisions. I cannot be held responsible for how you implement strategies or for outcomes affected by factors beyond strategic development.
All content on this website—including frameworks like “Perception Entanglement,” concepts like “Passive Branding,” my Writing Style Guide, and strategic methodologies—is my intellectual property unless otherwise noted.
You’re welcome to share insights and ideas (with attribution), but please don’t copy entire frameworks, service structures, or proprietary methodologies for commercial use.
I primarily operate from Estonia, but I work with clients globally. You’re responsible for ensuring that our working relationship complies with laws and regulations in your jurisdiction.
If any provision of this disclaimer is found unenforceable in your location, the remaining provisions continue in full force.
As my business evolves—new services, different affiliate relationships, expanded offerings—this disclaimer may be updated. I’ll note the revision date at the top, and significant changes will be communicated through my newsletter or website announcements.
Your continued use of the website after changes indicates acceptance of updated terms.
This disclaimer aims for clarity, not confusion. If anything seems unclear or if you have specific questions about how we work together, I encourage direct conversation.
You can reach me at [your contact information].
Here’s what this all means in everyday language:
What I promise: Strategic clarity, collaborative development, honest partnership, and respect for your investment.
What I can’t promise: Guaranteed revenue increases or specific business outcomes, because success depends on implementation, timing, market conditions, and factors beyond just strategy.
What I recommend: Only tools and resources I’ve personally used or seen deliver results.
What I expect: That you’ll think critically, implement thoughtfully, and understand that we’re partners in developing strategy—you ultimately make your own business decisions.
What I hope: That the gap between your operational excellence and market recognition finally closes, and your business claims the position it deserves.
Ready to move beyond Passive Branding and discover your business’s strategic soul?
